SEM504 System Dynamics for Business Policy

Instructor: Dr Md Eusof

Why do so many business strategies fail? Full-term introduction to system dynamics modeling applied to corporate strategy. Uses simulation models, management "flight simulators," and case studies to develop conceptual and modeling skills for the design and management of high-performance organizations in a dynamic world. Case studies of successful applications of system dynamics in growth strategy, management of technology, operations, project management, and others. Principles for effective use of modeling in the real world. Prerequisite for further work in the field.