CEM503 Strategic Management in the Design and Construction Value Chain

Instructor: Dr Chong Chee Wen, Dr Hii Hnn-Hui

Examines the fundamental concepts of strategic planning and management in the context of the real estate, design, and construction industry. Discusses the basic business relationships among firms inn the design and construction value chain. Specific topics include: industry analysis strategic planning models, information technology strategy, strategy in fragmented industries, negotiation, and macro trends shaping the industry as a whole. The course is taught with a combination of lectures, readings, and case study discussions.